We need novel, cross-functional solutions.
"If all you own is a hammer, all the world's problems look like nails," or so the old adage goes. Most brand and marketing vendors are smart, dedicated, creative people who own one hammer or another. Yet few marketplace problems look or work like nails.
Consumers don't want to have better relationships with brands; rather, they want experiences that are relevant to their needs; content that is meaningful to them; and information that has an immediate utility. Successful brands deliver this marketing via a variety of means, few of which rely solely on the communications outbound from marketing departments. Smart businesses marshall the resources across the enterprise in order to succeed.
I work with individuals and organizations that enable such succeses.
The Baskinbrand Alliance is a global network of like-minded business and marketing experts who gather to offer agnostic, custom solutions to the unique needs of clients. Engagements can range from one-time workshops to multi-week projects, but only involves the skills necessary to each project. The Alliance has established relationships with individuals and organizations with deep experience in:
- Data analytics & business intelligence
- CRM, EMM & MRM
- eCommerce strategy and digitial design/campaign management
- Web design & bespoke software development (iPhone apps, et al)
- Alternate reality gaming
- Creating & operationalizing social media
I'm an associate with Futurelab, a Brussels-based marketing strategy consultancy that specializes in driving profits through customer-centricity and innovation. We've worked together on programs for businesses in Europe and North America, primarily focusing on helping organizations rethink activities -- like digital marketing, customer service, and product distribution -- without being limited by approaches that are "marketing only." Our goal is to find sources for profits and architect the plans to deliver them.
I've co-developed a complete marketing customer strategy, lead development, and sales conversion program for B2B companies called SatNavMarketing, and support the Storming packages of quick, efficient, results-dedicated campaigns.
