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Close the gap...

...between your brand and reality. You have an entire organization ready to supply added-value to your consumers. Stop thinking image, and start delivering  meaning, relevance, and utility.

Doing is the new thinking.

I'd be happy to explore putting this new approach to work for your business.

Baskin Associates Incorporation
In Recognition of Good Taste
Domino's Dared to Admit Its Pizza Needed Improving & Then Sold a Lot of Them

Green With Ennui
Why Should Brands Invest in Sustainability?

Drinking The Cider

The Emerging Crisis For Financial Brands

The Night After Christmas
An ode to the annual ritual of sale pricing

What Were They Thinking?
2009's worst marketing idea & how to avoid repeating them in 2010

Sports & Weather
What marketers can learn from presentational reality

Calling The Season Now

Form Follows Assumption?
Does a green background for McDonald's logo do anything for the brand?

The Year's Best Marketing
Trends from Bright Lights & Dim Bulbs

Apple Envy
"I'm a PC" says "I'm not a Mac" like U.S. reminding everyone it's a country, but not Liechtenstein

Social Media's Promise in 2010
The language of social media is behavior, and the challenge will be to discover how to realize this ultimate promise.


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Preview my new book
Preview my new book

Download the introduction and first chapter for free!





Watch me in action
Watch me in action

Here's the case for a new definition of brands

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