Let's talk about marketing in a new way.
Your customers aren't asking for funny branding, more conversation, or a new technology widget. They want relevance, meaning, and utility, and the creative opportunity is to understand and deliver on these qualities. That means you and your team need to talk about marketing differently. Skip the social media buzz, or the 'top 10' ways to do so-and-so. Your brand isn't a story, an algorithm, a promise, metaphor or analogy. And if your best idea is to copy what you think someone else's best idea might have been, think again.
Nothing canned...everything relevant.
I've spoken at conferences and workshops around the world over the past year on such topics as:
- "A new realism in marketing: What they're not telling you about 2010"
- "Action-based brands: measure reality, and drive real profits"
- "How to get your consumers to stop wanting your products and start needing them"
- "Why every corner of your company should help you deliver your brand"
- "After conversation: operational relevance as social media's next step"
Here's a partial list of where I've spoken:
- The Economist Redesigning Business Summit
- Berkshire Jobs Summit
- Young Presidents' Organization
- The CMO Executive Summits
- Brand ManageCamp 2009
- DePaul University/Kellstadt Marketing Group
- Festival of Games
- Transworld Advertising Agency Network
- Florida Luxury Marketing Council
- Midwest IDEX & Il Alliance Program/International Council of Shopping Centers
- Leaders' Forum 2009 (Direct Marketing Association)
- University of Chicago Booth School of Business
- mPlanet 2009
- 2009 International CES
- The Conference Board Corporate Reputation & Communication Conference
- The Commonwealth Club of California
- Intangible Asset Finance Society
