Contrarian, concise, and entertaining content.
Books
Is text the stealth multimedia tool? Can conversations really restore brand reputations? Could we learn more from nearly-great ideas? What did 2009 really tell us about what to expect in 2010? I studied over 500 companies and analyzed 260 essays to distill 9 key trends to watch, and then developed 86 tactics that you could put to work in your business tomorrow. Throw in about 100 of the best Dim Bulb essays for nuance and chuckles, and this book could qualify as the most illuminating and entertaining read of the year. Click here to buy.
If people don't pay more for well-known brands anymore, why do we keep acting as if there's nothing wrong with our very premise and definitions? This book outlines a new approach to branding -- based on behaviors -- and explicitly explores ways to make advertising more effective, social media more relevant to business results, and tools for enabling internal teams to get more done. The Economist called it "savage and witty," and Publisher's Weekly dubbed me "a merry iconoclast." Do you dare never looking at brands the same way again? Click here to buy.
Magazines
I write a regular weekly column for the CMO Strategy section on leadership.
My twice-weekly column on technology and brands appeared through most of 2009 in the Digital Life section.
I write the occasional column for Sweden's top ad industry magazine.
Blog
These essays celebrate the most fantastic and foolish in brand marketing, with the consistent goal of thowing novel ideas at innovative business leaders. It won awards in 2008, and I was one of Technorati's top "State of the Blogosphere" bloggers in 2009. You can visit it here.
Podcast
Socializing Media is a weekly podcast serving up tasty tidbits on the latest issues in social media. I get to co-host with three of the leading experts in the field: Blake Cahill, Steve Hershberger, and Sean O'Driscoll, and we're often joined by leaders from the companies and agencies that are driving the best, most innovative ideas. You can listen and subcribe here.
